studio marcus kraft

portfolio

smart luxury moments
rio de janeiro
don’t eat the yellow snow
pattaya paper
sigg
hä magazine
jerzy skolimowski
the daily reference
this is england
burgtheater wien I
burgtheater wien II
mass seduction
gegenwart sichten
kinki magazine
clean rich safe
for you
saisonvorschau
stapferhaus
sig sag sug I
the iron curtain star
don juan
too big to fail
gottfried honegger
relativity
le préambule
abbruzzese
wasted money
email statistics
musicololy
stilübungen

burgtheater wien 1 2 3

next ›

concept, art direction and design of the visual identity of the renowned ‹burgtheater wien› in vienna. the institution is considered to be the most important german language theatre in the world. it was built in 1741 and has become known as ‹burg› by the viennese population.

its new identity is based on a flexible logo system that reflects the play with language in theater. each version of the logo tells a story. theoretically, there are infinite variations of the logo.

to introduce the new logo system to the residents of vienna, an extensive poster campaign was mounted throughout the city.

—
format: various
partner: nenad kovacic, beni bischof (drawings)
client: burgtheater wien
made at raffinerie

top